Taylor Swift has unveiled a new SiriusXM station to promote her upcoming album, The Life of a Showgirl. Taylor's Channel 13 will broadcast across North America from Saturday, Sept. 20, to Sunday, Oct. 19, with SiriusXM available on satellite channel 13 and via the SiriusXM app.
The channel will feature a mix of her most recognizable singles, deep album cuts, From the Vault tracks and live performances. When The Life of a Showgirl drops on Oct. 3, Taylor's Channel 13 will play it in full every other hour, beginning at midnight Eastern time.
The Life of a Showgirl comprises 12 songs, including a collaboration with Sabrina Carpenter on the title track. Swift first announced the album title in the early hours of Aug. 12, and the following day appeared on New Heights, the podcast hosted by NFL star fiancé Travis Kelce and his brother Jason, to share additional release details.
Swift also announced a theatrical release party to celebrate the album, set for Oct. 3–5 in cinemas. Fans will be able to watch the exclusive world premiere of the music video for the new single “The Fate of Ophelia,” along with behind‑the‑scenes footage and lyric videos from The Life of a Showgirl. Tickets were available at releasepartyofashowgirl.com.
Swift's publicity push comes as the singer continues to shape pop culture. Her Eras Tour concert film was the highest‑grossing concert movie of all time in 2023, earning about $180 million domestically and $261 million worldwide. The Life of a Showgirl follows her 2024 release The Tortured Poets Department, continuing a string of chart‑topping eras and high‑profile collaborations that have kept Swift at the center of music and entertainment conversations.