Sydney Sweeney recently showcased a daring white lace halter bodysuit from her own lingerie collection, Syrn, in a social media video. The clip offered a glimpse into the photoshoot for the "Fantasy" design, which retails for $89 and was paired with thigh-high stockings.
Sweeney, known for her role in "Euphoria," has been actively promoting her brand through a series of posts this summer. Earlier in July, she shared images of herself in various pieces from Syrn, curating favorite looks from the brand's "Seductress," "Romantic," "Playful," and "Comfy" collections. She playfully captioned that post with, "On Syd’s Rack. From Syd’s boobs to yours, shop her favorite looks on SYRN.com ♥️."
In June, Sweeney also promoted a pajama set from her line, featuring the "Lowdown Cami" and "Confidential Hipster" underwear in a bourbon color, in an Instagram video. She styled her blonde hair in loose curls and opted for a natural makeup look for the promotion.
Sweeney launched Syrn in January, with financial backing from Amazon founder Jeff Bezos. She stated that her intention with the brand was to create a space where women can embrace their multifaceted identities. "I wanted to create a place where women can move between all the different versions of who we are," Sweeney said in a statement. "I’m not one thing, no woman is."