Selena Gomez has expanded her Rare Beauty line with the launch of the Soft Pinch Lip Oil Stick, a product described as a blend of lip oil, gloss, and lipstick. The new item became available on Tuesday, following a week of social media teases from the singer and entrepreneur.
Gomez shared on Instagram that the new product offers the benefits of a lip oil, gloss, and lipstick in a single application, noting its ease of use in a stick format. Unlike the brand's existing Tinted Lip Oil, the new stick features a subtle apple scent and is designed for convenient, mess-free application.
The brand states the Soft Pinch Lip Oil Stick provides an eight-hour tint and hydration, leaving lips feeling soft and smooth without a sticky residue. The product is available in eight shades, including a coral-pink hue called Wish, which Gomez has been seen wearing, alongside options ranging from deep cool browns to mauve and red-orange.
In conjunction with the lip oil stick launch, Rare Beauty also released five new shades of its Kind Words Matte Lip Liner. The brand suggests these liners can be paired with the lip oil stick to create custom lip looks.
Page Six editors have previously reviewed and expressed satisfaction with other Rare Beauty products, including the Soft Pinch Liquid Blush and the Rare Eau de Parfum, indicating a positive reception to the brand's offerings.