Rosalía appears in Calvin Klein’s Fall 2025 underwear campaign draped with an albino Burmese python, the brand and the artist announced Tuesday. The Grammy-winning Spanish singer models the label’s Icon Cotton Modal sets in portraits shot by photographer Carlijn Jacobs.
The campaign channels Calvin Klein’s trademark minimalism with heightened drama: images show Rosalía lounging in a pool, curled around the large albino python and posing in a spotlit tunnel. The campaign is the 32-year-old singer’s first for the brand; she said in a statement that "Calvin Klein underwear has been a staple in my wardrobe for years. I love the brand and it’s an honor to be in the campaign."
The placement continues a recent trend of buzzy pop-culture figures fronting Calvin Klein underwear ads. Past campaign stars include FKA Twigs and Justin Bieber, and last year actor Jeremy Allen White — Rosalía’s ex — appeared in the brand’s menswear ads. Calvin Klein has often used stark, tightly framed portraits that emphasize both the clothing and a singular image-led concept; Jacobs’s shots add a reptilian element that distinguishes this season’s work.
Rosalía has an established track record in fashion bookings, having previously appeared in campaigns for Acne Studios and Dior. The new Calvin Klein ads follow those collaborations and underline the singer’s cross-disciplinary presence in both music and style.
On the music front, Rosalía released her last album, Motomami, in 2022. She has been teasing new material for 2025: in July, a photograph posted to Instagram by her sound engineer showed the singer on tour with the caption "Loading soon…" Those hints, along with unconfirmed reports circulating about a possible 2026 world tour, have drawn attention from fans, though no official tour dates or release schedule have been announced.
Calvin Klein did not release details about the production or handling of the python beyond crediting the photographer and talent. Campaign images will appear across Calvin Klein’s digital and print channels as part of the Fall 2025 rollout. For Rosalía, the campaign cements her continued visibility in fashion even as fans and industry observers await further announcements about her next musical projects.