A poll of 2,000 Britons indicates that watching certain films and television series is becoming a modern measure of cultural refinement, on par with literary knowledge.
The National Film and Television School (NFTS) found that 26 percent of respondents believe familiarity with movies demonstrates taste and intelligence as much as literary expertise. The study revealed a definitive list of 30 films and TV shows considered essential viewing.
Topping the list are "The Godfather," "The Matrix," and "Game of Thrones," each cited by 31 percent of those polled. "Peaky Blinders" and "Pulp Fiction" followed closely at 29 percent.
Other programs considered crucial for cultural literacy include "Breaking Bad" (26 percent), "The Shining" (25 percent), and "Trainspotting," "The Walking Dead," the 1995 BBC adaptation of "Pride and Prejudice," and "Line of Duty" (all 24 percent).
Screen knowledge is also viewed as a social advantage. Nearly half of those surveyed, 44 percent, agreed that discussing iconic films and shows facilitates social interaction, while 39 percent stated that cinema and television are significant drivers of conversation and online debate. Furthermore, 37 percent regularly discuss their viewing habits with friends and family, and three in 10 share notable film or television moments online.
The NFTS noted the findings highlight "how central film and television have become to modern cultural life." According to the school, "For many people, shared screen experiences now play the same role that literature has traditionally played, providing common reference points, sparking debate and helping us understand the world around us."
The research also revealed a generational shift, with 49 percent of Gen Z respondents preferring to watch a film over reading a book, compared to 30 percent of those over 60 who favor reading. This trend is reflected in preferences for adaptations, as 41 percent of Britons would choose a film or TV adaptation over reading the original book.
Despite the rise of visual media, a preference for being considered well-read persists for some. 35 percent would prefer to be seen as well-read, while 31 percent would rather be perceived as well-watched. A further 20 percent aspire to be recognized for both.
Traditional markers of a well-read individual include familiarity with classic literature such as "To Kill a Mockingbird" (34 percent), "Pride and Prejudice" (32 percent), "1984" (31 percent), and "Great Expectations" (29 percent). Bookworms spend an average of 58 minutes reading daily, contrasting with film and television enthusiasts who watch up to three hours of screen content.
The study also found that 26 percent of Britons aspire to work in film or television, though many perceive such careers as unrealistic due to barriers like lacking industry connections (43 percent), difficulty gaining relevant experience (39 percent), and limited access to professional networks (34 percent).