A performer is currently residing in a specially constructed living room within a billboard overlooking Hollywood Boulevard as part of a promotion for Netflix's new science-fiction thriller, "The Last House." The installation, situated approximately 30 feet above the intersection of Sunset Boulevard and Selma Avenue, aims to mirror the film's central theme of being trapped.
The performer will remain in the billboard from Thursday, August 6, through Saturday, August 8, coinciding with the film's release on Friday, August 7. Inside the furnished space, the actor will interact with passersby and drivers below using a whiteboard to convey messages, reflecting the movie's narrative.
The stunt has already generated significant attention on social media, with images and videos circulating online. Some social media users have shared footage of the performer waving from the billboard or holding up whiteboards with phrases such as "what's going on" and "stuck in here."
"I wave to this guy every day as I walk to the gym. It's pretty neat if you see it. It's wild to see a house in the air," one user commented. Another noted, "Clever stunt. Making the marketing mirror the film's actual premise is a smart touch."
"The Last House," directed by Louis Leterrier, stars Greta Lee and Wagner Moura. The film's plot centers on a family who find themselves mysteriously sealed inside their home and must work together to survive dwindling resources and the external force trapping them. The trailer suggests the situation is not isolated, with neighbors and others worldwide also finding themselves confined.
Leterrier stated that the film "challenges the idea of a safe haven, turning a family home into a hostile environment where survival demands unity." He added that the movie explores an "ordinary family's worst nightmare," pushing them to their limits and exposing the fragility of security.
