The National Trust has launched a national tour of a Rembrandt self-portrait and is encouraging visitors to adopt a practice of "slow looking" — lingering before the painting and using guided meditative prompts — as a way to reduce stress and support mental wellbeing.

The oil on panel, signed and dated 1635 and confirmed as genuine by the Hamilton Kerr Institute in 2014, will travel to Kingston Lacy near Wimborne before visiting Dunham Massey in Cheshire and Upton House in Warwickshire in 2026, the trust said. The work, valued at about £30 million, was gifted to the trust in 2010 and is normally housed at Buckland Abbey in Devon.

The trust plans to provide seating and audio guides that contain meditative prompts designed to encourage visitors to increase the time they spend viewing the painting. The aim is to lengthen the average viewing time for an artwork — cited by the trust as around eight seconds — and to encourage reflection that could help develop emotional resilience.

"Slow looking is... a way of being present, of noticing the details and the emotions they generate that might otherwise pass us by," National Trust art curator Amy Orrock said. "This self-portrait... invites you to look closer, to wonder what Rembrandt was contemplating and maybe to reflect on your own state of mind."

John Chu, a senior national curator at the trust, said the artist appears at once "swaggering" and "tentative" in the portrait, with a "mysterious" shadow across his face. The work shows Rembrandt wearing a black velvet cap topped with two ostrich feathers, a decorative metal band around his neck and a short, ornamented velvet cape.

The painting's authenticity was long debated by some art historians, who questioned certain passages of paint as inferior to the master's hand. The Hamilton Kerr Institute's technical and conservation study in 2014 supported attribution to Rembrandt, and the trust has since proceeded with public display and conservation work.

National Trust officials framed the tour as both an opportunity to expose more visitors to a major work and to test how museum presentation can influence wellbeing. The audio material and seating are intended to give people time and structure to look deliberately, rather than moving quickly past the painting.

The tour schedule will begin at Kingston Lacy this year and continue through 2026 with stops at Dunham Massey and Upton House before the portrait returns to Buckland Abbey. The trust said it hoped the combination of location, physical comfort and guided prompts would encourage visitors to slow down and engage more deeply with the work.

Detail of the Rembrandt self-portrait