Meghan Markle shared behind-the-scenes photographs from the filming of With Love, Meghan season two on her Instagram account, and a playlist included in the final slide has drawn attention for a possible link to her former lifestyle blog, The Tig.
The carousel of images featured family photographs, including shots of her children, Archie and Lilibet, and a list of songs used during filming. Among tracks such as "Dancing in the Moonlight" and "Into the Mystic," the entry at track 17 was "The Frim Fram Sauce," a song associated with Louis Armstrong and Ella Fitzgerald. The phrase "Frim Fram" has been noted for its similarity to Frim Fram Inc., the company historically connected to The Tig, which Markle operated between 2014 and 2017 and closed in April 2017 before she married Prince Harry and joined the royal family.
Observers on social media highlighted the connection between the playlist entry and the name of the company behind The Tig, and some commenters drew a line between the choice of song and the possibility of Markle revisiting projects associated with her pre-royal public profile. The Tig had positioned itself as a lifestyle and travel site, and archived sections remain accessible online.
The phrase "frim fram" itself appears to derive from the older term "flymflam," a sixteenth-century slang word meaning "nonsense" or "deceit," a linguistic note that has been cited in coverage drawing links between the playlist and Markle's past enterprise. Frim Fram Inc. is documented as the business entity previously associated with The Tig.
The Instagram post comes as With Love, Meghan, a Netflix project featuring Markle, remains a subject of public and critical discussion. Reviews of the series have been mixed, and the show has elicited both praise and criticism since its debut. The new season is in production; the recent social-media post was presented as a behind-the-scenes glimpse rather than an announcement of new business ventures.
Markle has not issued a statement about any intent to relaunch The Tig or to resurrect its underlying business structure. Representatives for Markle and Netflix did not immediately respond to requests for comment. The social-media reaction to the playlist entry reflects ongoing public interest in Markle's earlier career and how it intersects with her current media projects.