Re/Done has tapped Meadow Walker and Grace Burns as the faces of its fall 2025 campaign, presenting the pair in a series of candid, day‑in‑the‑life images shot at John Lautner’s Harpel House in the Hollywood Hills.
Photographer Morgan Maher captured the dark‑haired models — who are friends in real life — in informal moments that the brand said reflect a quiet transition from summer to fall in Los Angeles. Re/Done said the shoot was inspired by a set of candid photographs Burns took of Walker for her zine, By Grace.
Re/Done CEO Phillip Prado described the campaign as embodying "the creative and artistic spirit of the Re/Done girl, reflecting the essence of heritage and individuality that defines the brand." According to a company release, the imagery follows the pair as they listen to music, dance, swim, and share moments as the sun sets over the LA landscape.
Walker, 26, is the daughter of the late actor Paul Walker and has modeled since 2017 for labels including Alexander McQueen and Proenza Schouler. She also founded the Paul Walker Foundation, which focuses on ocean‑minded activism. Burns, 21, is the daughter of supermodel Christy Turlington and director Edward Burns; she made her runway debut during Milan Fashion Week two years ago and attended the DVF Awards in Venice this summer, where her mother was honored for charity work with Every Mother Counts.
The choice of models highlights a continuing fashion industry trend of casting offspring of well‑known entertainers and creatives. Re/Done’s campaign materials framed Walker and Burns as representative of the brand’s mix of heritage and individuality, with the company emphasizing the authentic relationship between the two subjects rather than a constructed narrative.
The Harpel House, a midcentury home designed by Lautner, provided a setting often favored by lifestyle and fashion shoots for its sweeping views and distinctive architecture. Maher’s images aim for a candid, lived‑in aesthetic — friends sharing time together rather than a staged runway tableau — and the campaign leans into denim staples and casual silhouettes consistent with Re/Done’s offerings.
Re/Done was founded on repurposed and reworked denim and has positioned recent collections to balance nostalgia with contemporary styling. The brand’s statement on the campaign linked that positioning to the models’ backgrounds, noting a combination of creative legacy and personal voice.
Industry observers said the campaign aligns with a broader strategy among fashion labels to foreground authenticity and personal storytelling in seasonal imagery. Walker and Burns’ existing visibility — Walker’s modeling credits and philanthropic work, Burns’ runway appearances and editorial features — provides Re/Done with subjects who bring both public recognition and a narrative connection to the shoot’s zine inspiration.
The campaign will run across Re/Done’s digital channels and select print placements through the fall season. Additional images and features on the pair are expected to appear in accompanying editorial content released by the brand and its media partners.