Maya Jama looked incredible as she promoted her latest brand deal on the streets of east London on Thursday. The Love Island presenter, 31, was spotted in a bra top paired with a fur-trimmed leather coat, a pencil skirt and heels, finishing the look with rectangular sunglasses as she paused to view billboards across the city.
Jama is working with Sproud, a low-sugar, high-protein milk alternative, and she proudly showcased the brand’s advertisements in an Instagram post. In a caption accompanying a series of photos, she wrote: "Went to see some of the billboards today & stopped by where we were giving out free coffees. 'Big up all the cuties who are tagging me when you see them. If you haven’t tried it yet it’s in Sainsbury’s now & you’ll love it I promise @Sproud.'"
The appearance comes as Jama continues to balance a high-profile media presence with a private life that has drawn increased attention in recent months. She has been photographed promoting the Sproud campaign across multiple billboards and has used her social channels to highlight the collaboration, signaling a steady expansion of brand partnerships alongside her TV hosting roles.
Jama is dating Manchester City footballer Ruben Dias, 28. The pair are believed to have met after she caught his eye at the European Music Awards in November, and their romance was publicly confirmed after they were seen sharing PDA at KSI’s Baller League event in April 2025. Reports last week suggested Jama could relocate to be closer to Dias and his team in Manchester. Although she has Bristol roots and London as a frequent base, she has been traveling to the north to stay at Dias’s £2.5 million penthouse apartment in central Manchester and has been seen at Etihad Stadium supporting him during home games.
Sources told The Sun that Jama appreciates Manchester’s down-to-earth vibe, the glamour of football life, and the evolving celebrity scene in the city. The Brit Awards are slated to be held there for the first time in February, the same insiders said, which has added to speculation about her longer-term plans to split time between London and Manchester. The report noted that Dias has been clear about his intentions, and that Jama has been increasingly comfortable with the idea of a more permanent move to be near him and his team.
In recent months Jama has shared glimpses of life up north on TikTok, posting videos from Dias’s luxury apartment and from meals prepared by his private Portuguese chef, Diogo Prego. The couple has also been spotted shopping together in Manchester, including at the Arndale centre’s Apple store, reinforcing the sense that their relationship is entering a more settled phase. An onlooker who spoke to a tabloid described the pairing as affectionate and very much in sync, noting the couple’s public displays of closeness as they navigate a high-profile romance.
As Jama’s calendar fills with brand commitments and television commitments, she has not publicly commented on the Manchester relocation chatter. Her representatives did not respond to requests for comment regarding the latest reports on her living arrangements or the status of the Sproud partnership. The public focus remains on her on-street promo, her growing catalogue of brand collaborations, and the evolving dynamic of her relationship with Dias, a pairing that continues to attract widespread media interest across entertainment and sports circles.