Marc Jacobs Beauty has returned to the beauty landscape with a revamped collection featuring seven new products, including mascara, eyeliner, eyeshadow, blush, bronzer, and highlighter. The original line, discontinued in 2021, has been relaunched this summer under beauty conglomerate Coty, introducing updated formulas housed in visually striking, whimsical packaging.
The new line emphasizes bold aesthetics, diverging from current minimalist trends with elements like balloon-inspired designs and glitter. Page Six editors tested the collection to assess its performance against its predecessor and current market offerings.
Product Performance
The Drawn This Way Gel Eyeliner received high praise, with editors describing it as gliding on like butter and delivering high-impact color. Its ability to blend beautifully and remain smudge-proof, even in humid conditions, was particularly noted. One reviewer highlighted its suitability for the waterline without causing irritation, though the need for frequent sharpening was mentioned as a minor drawback.
The Flashes Mascara was also a standout. Its curved brush was credited with providing a volumizing and lifting effect that lasted throughout the day without smudging or flaking. Editors deemed it an excellent all-around mascara, despite its higher price point.
The eyeshadow, available in matte and shimmery finishes, was lauded for its pigment-rich and creamy formula. Reviewers appreciated its blendability and ease of application, with some noting it as a convenient "swipe-and-go" option for creating quick eye looks. However, one reviewer experienced some creasing by the end of the day.
The blush sticks, characterized by their "cheery yellow" daisy balloon-topped packaging, were described as buildable and easy to apply, providing a natural-looking flush. While considered a standout by some, others found the formula less blendable than expected, suggesting it might perform better on combination or oily skin types.
The re-released Omega Bronzer aims to provide a sun-kissed glow with luxurious packaging. While appreciated for its formula that warms the skin without appearing too orange, some reviewers noted that the color saturation required a more careful application approach compared to the original formula, indicating a learning curve.
The lip products, described as highly pigmented yet balmy, offer a comfortable feel and decent wear time. The formula, infused with cherry oil, was noted for its hydrating properties and pleasant, mild sweet scent. While some found the consistency to be more akin to a lip oil or gloss than a traditional lipstick, the nourishing feel was a significant positive.
Packaging and Value
Across the board, the packaging of the new Marc Jacobs Beauty line was highlighted as a significant draw, featuring artful designs that stand out in the current beauty market. While the collection is not a direct replication of the original formulas, the products were generally considered a worthwhile addition to beauty routines, particularly the eyeliner and mascara, which were recommended as starting points for those considering the luxury-priced items.