The United Kingdom's largest Harry Potter shop is set to open on London's Oxford Street in November, Warner Bros announced. The flagship store, which will encompass more than 21,000 square feet across two floors, will debut at The Ribbon development, located at 134-140 Oxford Street, on November 4.
Warner Bros stated the store's design draws inspiration from the magical Diagon Alley, featuring elements such as a dragon figure towering over a Gringotts bank replica, a full-sized Knight Bus, and The Leaky Cauldron pub, where visitors can purchase food and Butterbeer.
The New West End Company described the store as a "great example" of an "immersive and leisure experience" for high streets. This new location will be the second official Harry Potter retail site in the UK, following the existing store at King's Cross Station.
Karl Durrant, Warner Bros' senior vice-president of worldwide retail, called the London opening "a truly special milestone." He added, "There's no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world."
Oxford Street is recognized as one of the world's busiest shopping districts, attracting approximately half a million visitors daily.