Kylie Jenner has launched her latest campaign for Alo Yoga, featuring a series of daring photographs showcasing the entrepreneur in minimal athletic wear. The campaign, shot by Mert & Marcus, includes Jenner in a cleavage-baring black bra and shorts set, as well as a pink scoop-necked bralette and matching capri pants. Jenner described the pink shade, featured prominently in the collection and her recent birthday party, as "very me."
The new Alo Yoga collection arrives shortly after Jenner's lavish 29th birthday party, a Princess Kitty-themed event held at her Beverly Hills mansion. The celebration adhered to a strict pink dress code for guests, who were also encouraged to wear tiaras and feather boas. Jenner herself donned a neon-pink latex minidress and pink Gucci heels.
Notable attendees at the birthday bash included Jenner's sisters Kim and Khloe Kardashian, Kendall Jenner, and friends Hailey Bieber and Victoria Villarroel. Tristan Thompson, Khloe Kardashian's ex, was also reportedly present, seen wearing pink-tinted sunglasses and a salmon-colored jacket.
Jenner's collaboration with Alo Yoga follows similar partnerships by her sister Kendall Jenner and mother Kris Jenner. In a statement accompanying the campaign, Jenner reflected on personal well-being, sharing, "Some of the most meaningful parts of my life happen when no one's watching. Those moments of stillness are what help me feel grounded and present, and I've learned to protect them."
This latest campaign also surfaces amid reports of Jenner's relationship with actor Timothée Chalamet. Sources indicate the couple is "very much in love" and enjoying their relationship at a natural pace, with no immediate plans for an engagement. They have been seen together at several high-profile events, including the Oscars and the FIFA World Cup Final.
Jenner, a mother of two, has previously spoken about personal growth and happiness. In 2025, she stated she had "never been happier," attributing this to maturing, self-discovery, and surrounding herself with supportive individuals. She noted that "all the stars are aligning" in her life.
Jenner has previously been open about past personal choices, including a breast augmentation at age 19. She has maintained a consistent presence in the fashion and beauty industries, most notably with her Kylie Cosmetics brand.