Jennifer Aniston recruited her longtime friend and "Friends" co-star Courteney Cox to model a makeover for the fourth anniversary of her haircare brand, LolaVie, sharing a video of the session on social media.
Aniston, 56, posted the clip to her personal Instagram account on Sept. 6, 2025, writing, "For @Lolavie's 4th birthday, Court finally let me blow dry her hair!" The brand’s official account reshared the video with a caption that echoed the sitcom’s episode-title style: "The one where @jenniferaniston does @courteneycoxofficial's hair for our 4th birthday." The LolaVie post also promoted a limited-time offer of 20% off at LolaVie.com in celebration of the anniversary.
The short clip shows Aniston styling Cox’s hair with a blow-dry, highlighting techniques and products tied to LolaVie’s lineup. LolaVie, launched in 2021, markets shampoos, conditioners and styling products that Aniston has promoted as part of her transition from acting to entrepreneurship.
Cox, 61, and Aniston have remained publicly close since co-starring on the sitcom "Friends," which aired from 1994 to 2004. The Instagram posts offered a blend of personal camaraderie and product promotion, a strategy the brand has used in prior campaigns featuring Aniston.
Aniston's Instagram post came amid recent coverage of her personal life; media reports have noted she is in a relationship with hypnotherapist Jim Curtis. The LolaVie anniversary campaign and discount were presented as time-limited offers on the brand’s website and social channels.
The makeover clip adds to a series of branded posts in which Aniston has demonstrated styling and grooming routines tied to LolaVie products. The brand’s social media presence has frequently intersected with Aniston’s public profile, leveraging both her celebrity and long-standing connection to fellow cast members to raise awareness for product launches and promotions.
No additional public appearances or promotional events tied to the anniversary were announced in the posts. The shared video remains available on both Aniston’s personal Instagram and the LolaVie account for followers who wish to view the styling sequence and learn more about the sale.