The new horror film "It Ends," written and directed by Alexander Ullom, is now playing in U.S. theaters. The movie, which debuted at the 2025 South by Southwest Film Festival to positive reviews, follows three recent high school graduates who become trapped on a seemingly endless road.

The film stars Phinehas Yoon, Akira Jackson, and Noah Toth as friends who reunite with an estranged peer, Tyler, played by Mitchell Cole. Their road trip takes a sinister turn when Tyler drives onto a desolate, forested highway from which they cannot seem to escape.

Release and Distribution History

"It Ends" initially struggled to secure widespread distribution. It briefly became available on Letterboxd's Video on Demand platform in December 2025 but was removed after about a month. Neon is now distributing the film theatrically, with its U.S. release scheduled for Friday, August 21.

Streaming and Digital Availability

As of its theatrical release, "It Ends" is not available to stream on services like Netflix or Amazon Prime Video. While Neon has had output deals with Hulu in the past, recent Neon releases have also appeared on Paramount+, creating uncertainty about future streaming homes for the studio's films. A Neon movie released earlier in 2026, "EPiC: Elvis Presley in Concert," is set to stream on Paramount+.

Another 2026 Neon film, "Nirvana the Band the Show the Movie," eventually landed on Hulu approximately five months after its theatrical debut. If "It Ends" follows a similar pattern, it could potentially be available on Hulu around late January 2027. However, this remains unconfirmed.

The film is expected to be available for purchase or rental on digital platforms approximately one month after its theatrical opening, likely in late September or early October 2026. It will not be available for free streaming on Amazon Prime Video as it is not a Prime original.

Neon's Shifting Distribution Landscape

Recent developments, including the acquisition of a significant stake in Neon by Department M—a new studio founded by producers Michael Schaefer and Mike Larocca—may influence future distribution strategies and streaming partnerships. Without a clear deal in place, the film's digital and streaming availability remains uncertain beyond its theatrical run. For viewers eager to see "It Ends" immediately, attending a theatrical screening is the only option.