Holly Willoughby is launching her own YouTube show, titled 'Together,' at the end of July, marking her departure from traditional television broadcasting after nearly 25 years.
The 45-year-old presenter confirmed the new venture and unveiled a pink logo for the show. She has also established a new Instagram page for 'Together,' with its bio stating, "We are almost ready to get together… @hollywilloughby," and linking to the YouTube channel. The project is self-funded by Willoughby, who will be both producing and presenting.
Willoughby is collaborating with her husband Dan Baldwin's television production company, Hungry Bear, which has produced shows like 'Gladiators' and 'Michael McIntyre's Big Show.' Also involved are Evie Radford and Emily McCafferty, co-founders of Because of Socials, who have previously worked with celebrities such as Coleen Rooney and Kate Ferdinand.
A friend of the star told The Mail on Sunday in January that Willoughby was seeking to create her own content, stating, "Holly has done television for 25 years, and now she wants to make her own thing." The friend added that daytime television is "on the slide" and it is "time for something new." They also noted the changing media landscape, with audiences consuming content on platforms like TikTok, presenting an opportunity for innovative projects.
Willoughby's decision to leave 'This Morning' followed a traumatic incident where she learned of a plot to kidnap, rape, and murder her. This threat led to former security guard Gavin Plumb receiving a life sentence in 2024. After leaving the show where she co-hosted for 14 years with Phillip Schofield, Willoughby has continued to appear on television, hosting "Dancing On Ice" and Netflix's "Celebrity Bear Hunt."
Despite maintaining a good relationship with ITV, Willoughby has reportedly declined other hosting opportunities, including "You Bet," as she focuses on her new digital project. "She was offered the chance to host You Bet but she declined and there have been other opportunities too," a source said. "But Holly has an idea and she knows if she doesn't do it now, she will never know if it will work. Of course it is a risk, but she wanted a change. Not only will she be in front of a camera but she will be in charge behind it, too, and that is very exciting."
The friend also commented on potential public perception, noting, "Of course there is a lot of misogyny towards Holly, there will always be those people who say she hasn't got a job at the moment or that she's finished - but they are just bitter, and are usually men."