Holly Ramsay has modelled pieces from Victoria's Secret's bridal collection as she prepares to marry Olympic swimmer Adam Peaty this Christmas.
The 25-year-old influencer posed in a series of images shot in a lavish home, wearing several bridal looks that included a white lace bra paired with white striped satin pyjama shorts, a white bralette and matching knickers emblazoned with the brand's logo, and a silky white satin robe with diamante "Bride" lettering on the back. In other frames she wore a long, sheer veil with floral embroidery while descending a grand staircase and was photographed pouring champagne on a plush bed and reclining in a freestanding boat bath.
Ramsay also mixed bridal pieces with edgier elements, pairing a white bralette with low-rise black trousers and accessorising with stacked gold bracelets and a pendant necklace in a series of promotional shots and a short video. The campaign comes as she celebrated one year since her engagement to Peaty, posting a photograph on Instagram showing a white lingerie set and her yellow diamond engagement ring with the caption, "One whole year of being engaged (love heart emoji) I love you more and more every day, now let's get married."
Ramsay and Peaty announced their engagement in September 2024 after about three years of dating. The couple shared photos from a holiday in Mallorca at the time; Ramsay wrote on Instagram that she was "marrying my best friend" and said she "cannot wait to be your wife." Peaty is a multiple Olympic gold medallist and a prominent figure in British swimming.
Speaking to the Daily Mail earlier this year, Ramsay said she had selected her wedding gown and cited Kate Middleton's lace and traditional style as an inspiration. "I've always been a huge fan of Kate Middleton's wedding dress, and the lace, and how traditional it is, so I took a lot of inspiration from her," she said, declining to reveal whether her own dress would be traditional to avoid spoiling details.
Ramsay has described the upcoming winter wedding as capturing a "Christmas magic feeling," saying in the interview that she loves the idea of family and friends coming together in the colder months. Her father, chef Gordon Ramsay, is reported to be overseeing the food for the ceremony.
In recent weeks she posted images from a weekend getaway at The Grove Hotel in Watford that she called part of her "bridal era," sharing snaps of activities including a pottery class and playful stickers featuring Peaty's face. The social media posts and the Victoria's Secret campaign underline a sustained public focus on the couple's lead-up to a high-profile holiday-season wedding.
Representatives for Ramsay and Victoria's Secret did not immediately respond to requests for comment. Peaty has not publicly detailed wedding arrangements beyond mentions in social media and interviews with media outlets surrounding the engagement announcement.
The couple's ceremony is scheduled for December. As the date approaches Ramsay has alternated promotional work and personal posts, blending brand collaborations with glimpses of pre-wedding celebrations and preparations.