Hailey Bieber was seen leaving Anajak Thai on Ventura Boulevard in Sherman Oaks on Wednesday, stepping out in an unusually casual ensemble for the model and designer. The moment highlighted a shift from her more polished, on-screen appearances as she continues to run Rhode, her beauty brand, while balancing life with husband Justin Bieber and two young children.
Bieber wore a white sheer long-sleeved top over a tank, paired with worn-in blue denim boyfriend jeans and black flip-flops. She appeared makeup-free, with her brunette hair pulled back in a clip and accessorized with prescription glasses and dainty gold earrings. A black shoulder bag completed the understated look, which drew attention for its contrast with the usually more curated public appearances associated with the star. Onlookers noted that Kendall Jenner was also in the vicinity at Anajak Thai, though she was not pictured in the photos shared by outlets.
The sighting comes amid a flurry of activity between Bieber and Jenner’s sister Kylie, who rose to fame with Kylie Cosmetics and remains a central figure in the beauty industry. Days before the Sherman Oaks dinner, Bieber and Kylie Jenner teamed up for a brief promotional video highlighting their respective lip liners. The 16-second clip was shared with Kylie’s 392 million Instagram followers and also appeared on TikTok, where Jenner’s account carries about 58.7 million followers. In the video, the friends are shown seated inside a luxury vehicle with a beige interior as they line their lips with Bieber’s Rhode products and Jenner’s Kylie Cosmetics lineup. In the online exchange that accompanied the clip, fans asked for shade specifics, and Jenner confirmed that the colors were Bend from Rhode and Coconut from Kylie Cosmetics.
Both women presented contrasting aesthetics in the clip: Jenner wore her signature raven hair framing her face, while Bieber styled her hair in lighter golden tones, and their makeup looks reflected a more glam and a more natural approach, respectively. Jenner wore a darker, vampy manicure to complement her look, while Bieber appeared with a nude manicure. The video was set to Justin Bieber’s song Speed Demon, the opening track on his SWAG II album, underscoring the close ties between the three friends and their brands in the public eye.
The collaboration’s timing is notable, as fans have watched the circle of influence around the two families expand. Jenner’s sister Kylie launched Kylie Cosmetics in 2015 after gaining fame for her lip-filler era, and the brand has since evolved into a global beauty platform. Bieber, who founded Rhode in 2022, has pursued rapid growth while balancing her work with Rhode and her public life. The pair’s public-facing partnership extends beyond marketing; it highlights how social media-driven campaigns can connect beauty products across rival lines while maintaining a sense of friendship and shared branding moment.
Public attention to Rhode escalated in late May when Bieber announced a strategic move involving a major partner. The Rhode brand said it had joined forces with elf beauty, with elf Beauty purchasing Rhode in a deal valued at about $1 billion. Bieber described the collaboration as a chance to scale her company while preserving the brand’s mission to “bring Rhode to more spaces, places, and faces globally.” She spoke about finding a like-minded disruptor who shared her vision for growth and innovation, underscoring the business side of celebrity-influenced beauty branding.
The mid-September public outing and the earlier social-media collaboration illustrate how Bieber navigates both fashion and business in the celebrity landscape. The casual look at Anajak Thai, paired with the high-profile lip liner promo with Kylie Jenner, paints a portrait of a modern fashion and beauty figure whose influence spans streetside appearances and glossy, camera-ready campaigns alike. The two collaborative moments—an off-duty dinner and a polished social-media push—reflect how culture and commerce continue to intertwine in the realm of entertainment and beauty, with fans eager to follow every nuanced move.