A new trailer for Nine's The Golden Bachelor Australia features a 60-year-old contestant identified as Lauren riding a white horse in a revealing crochet bikini as she says, "I will do anything to get his attention."
The preview introduces Barry "Bear" Myrden alongside 20 women from across Australia who will compete for his affection. In voiceover, Myrden describes the death of his wife 14 years ago and says, "Deep down no one can replace her, but I think I'm ready to find my next love story." The trailer includes an initial meeting in which Lauren greets him from horseback with "Hello, handsome," prompting Myrden to respond, "Oh my."
The series, a local adaptation of the U.S. spin-off of The Bachelor, was filmed in Sydney earlier this year and will air on Channel Nine and 9Now. Sam Armytage is confirmed as host. Producers have promoted the season as a more mature, heartfelt iteration of the long-running dating franchise, focused on older contestants and the particular life experiences they bring to a search for companionship.
The trailer highlights a colourful and varied cast of contenders. Among those named in promotional materials is Bianca Dye, 51, a long‑standing Queensland radio and television presenter. Other contestants are shown offering flirtatious banter, joking about menopause and describing themselves in bold terms, including one woman who calls herself a "warrior princess" and another who teaches Myrden how to "shake the bum." One hopeful is shown arriving on set in hair rollers and full glam makeup.
Media reports said Myrden was seen in Sydney in March filming scenes that included piloting a retro Italian speedboat across the harbour before meeting the women. Friends quoted in coverage said Myrden's adult children had encouraged him to look for a partner closer to his own age. "Bear is always complaining that his boys are saying he's bringing around the wrong kind of girls that are just too young and hot for him," a friend told Daily Mail Australia, adding that acquaintances had long suggested a show format like this would suit him.
The Golden Bachelor format, which follows a single older bachelor seeking a partner from a group of older women, has been a ratings success in the United States, prompting interest in local productions. Channel Nine has scheduled the Australian edition to premiere soon on free-to-air television and its streaming service, positioning it as part of a broader effort to refresh the franchise by shifting the spotlight to contestants with more life experience and different romantic histories.
The trailer’s release offers the first extended look at how producers have adapted the series for Australian screens, focusing on both light-hearted moments and references to loss and new beginnings. Further details about episode structure and the full roster of contestants have not been released publicly ahead of the season premiere.