Edward Enninful’s EE72 launch party drew a star-studded crowd to Soho House in London on Thursday, marking the debut of the former British Vogue editor’s new media company. The event spotlighted fashion and entertainment figures as Rooney, Idris Elba and Sabrina Elba led a high-profile guest list at the Soho House venue.
Rooney, 39, cut a stylish figure in an all-black ensemble, wearing a black midi dress paired with a matching blazer, tall heels and a coordinating clutch. Sabrina Elba wore a black sleeveless dress with a plunging neckline that highlighted her figure, while her husband Idris appeared in a black shirt and trousers with white trainers. Ashley Roberts arrived in a red long-sleeved mini dress with a ruffled hem, adding a bold splash of color to the lineup. Jameela Jamil opted for a black strapless top with a matching skirt and a silver necklace, and beauty entrepreneur Charlotte Tilbury wore a black dress with a plunging neckline and sheer detailing, finishing the look with green open-toe heels. Luke Evans adopted a more casual vibe in a denim jacket with matching jeans and a white T-shirt. Lennon Gallagher attended the party with his girlfriend Isobel Richmond.
Enninful, who previously served as editor-in-chief of British Vogue, launched EE72 as the first venture of his new media company. The publication 72 appeared on stands this month, with Julia Roberts on the cover of the premiere issue, signaling the magazine’s role as the flagship launch for EE72. The event underscored Enninful’s pivot from a traditional fashion newsroom to a broader media enterprise that blends celebrity, fashion, and storytelling across platforms.
The guest list also reflected the stars’ interconnected ventures within the broader entertainment ecosystem. Lennon Gallagher attended the evening with Isobel Richmond, while other attendees showcased a mix of red-carpet glamour and contemporary street style, illustrating the fashion-forward tone that Enninful has long championed.
Away from the party chatter, the event coincides with broader business moves by Coleen Rooney. Earlier reporting noted that Rooney’s firm, CWR 2021, had accumulated about £580,000 in banked funds by September 2024—an amount that predates her high-profile television and licensing deals. Following her successful appearance on I’m A Celebrity, Disney announced a premium-access series titled The Rooneys, which will focus on Coleen and Wayne Rooney’s life, signaling continued expansion of the Rooneys’ brand into new media spaces. A financial expert cited by The Sun suggested that Rooney’s earnings likely soared after her Jungle stint, with potential further growth from licensing and streaming deals, including the Disney project.
The EE72 launch party, set against the backdrop of Enninful’s recent magazine rollout and Rooney’s evolving media profile, illustrates how celebrities are increasingly shaping media brands beyond traditional roles. The gathering at Soho House highlighted the convergence of fashion, film, music, and publishing as executives and entertainers seek to build multi-platform franchises that extend well beyond a single project. The debut issue of 72 and Enninful’s ongoing media ambitions mark a notable moment in London’s culture and entertainment landscape, where legacy influence meets entrepreneurial expansion.
Overall, the night’s dialogue and style offerings reflected a culture-aware approach to modern storytelling. Attendees mingled amid the black-tie and high-fashion atmosphere, while the entertainment news cycle continued to track the Rooneys’ ongoing creative ventures and Enninful’s evolving role as a media impresario. The party served as a showcase of connections—between editors, actors, models, designers, and digital media producers—that are reshaping how culture is produced, packaged, and consumed in the digital age.