Social media influencer, model, and digital entrepreneur Skylar Mae has seen a substantial boost in her monthly income, attributing her success to content creation centered around the World Cup. Mae reported adding six figures, specifically $100,000, to her monthly earnings by engaging with soccer fans during the tournament.
Mae explained that she was in the right place at the right time and willing to learn about soccer while creating content. This approach allowed her to tap into the passion of diehard fans who made unique requests. These requests often involved specific soccer chants, wearing team-related apparel, or even asking her to mention particular players or avoid discussing rival teams, all in the belief that it would bring good luck to their favored teams.
"I've had people asking me to learn soccer chants while wearing soccer socks and shorts because they swear it'll help their team win, and even make sure I send the custom right before kickoff because they're convinced it'll bring them good luck," Mae told The Mirror. "Also, things like me stretching, pretending I'm preparing for the big game. The funniest requests are always from the really diehard fans. They'll send me requests explaining exactly why I need to mention a certain player, or avoid talking about another team."
She noted that the crash course in soccer knowledge came from fans globally. Mae expressed surprise at the seriousness with which fans approach their pre-game rituals but was not surprised by the sport's ability to permeate other aspects of their lives. "Absolutely it turns people on. I think that a lot of the passion that fans have for their teams spills into passion in other ways," Mae said. "They're excited, they're celebrating, they're emotional and I definitely notice that. When all you are thinking about is soccer and the World Cup for weeks, of course it's going to become a part of your fantasies."
This heightened fan engagement during major sporting events like the World Cup presents opportunities for income generation through online content, Mae suggested.