Cheryl appears in a new video for NIVEA’s Epigenetics Age Rewind Serum, walking in a leather trench coat as part of a soft relaunch of her public profile.
The clip, posted on NIVEA’s Instagram account, shows the 42-year-old singer wearing angular sunglasses and gold hoop earrings as she flicks her hair and enters a building with a confident smirk. A cinched belt highlighted her waist as spotlights swept across her in the short film, which the brand used to underline the product’s positioning. The caption on NIVEA’s post described the serum as “so edgy and so different” and noted the product’s claim to “rewind visible skin age in just 2 weeks,” citing a new ingredient the brand calls Epicelline; the range is listed as available to purchase in Boots.
The leather-trench clip follows an earlier campaign video in which Cheryl revisited photographs from different stages of her career to trace what she described as a “skin journey.” In that film she reflected on a youthful, fresh-faced image from her Girls Aloud days and on later solo-era photographs, saying the stage makeup and long hours had left her skin dehydrated. She described a progression in her approach to skincare, noting that she began paying more attention to sun protection and data about how stress affects skin. The campaign also includes lighter moments: Cheryl recalled that bandmate Kimberley Walsh had given her foundation advice and that the group once used the ‘‘thick blue Nivea cream.’’
NIVEA unveiled the wider Epigenetics campaign in August. The brand’s social posts emphasize a science-led message and new active ingredients and present the singer as the face of that messaging. The short films have been released gradually, with the trench-coat video appearing on the brand’s Instagram page on Sunday.
Cheryl’s participation in the campaign has been framed in media reports as part of a broader re-emergence into public life. The campaign rollout comes after a period of reduced visibility following the death of her former partner last October, and follows other recent public-facing projects. In the social clips she also offers advice to younger women about early skin care, urging attention to sun protection and hydration.
The NIVEA Epigenetics Age Rewind Serum is described in the brand’s promotional material as containing Epicelline and as able to deliver visible results within two weeks. The product is being distributed through Boots, according to NIVEA’s posts. Cheryl’s appearances in the campaign have drawn attention on social media and in entertainment coverage, where outlets noted both the styling choices in the new footage and her retrospective remarks on her evolving skincare routine.