Chicago Bears quarterback Caleb Williams' attempt to trademark the nickname "Iceman" has been refused by the U.S. Patent and Trademark Office (USPTO). The refusal stems from a "likelihood of confusion" with a trademark for "Iceman" originally registered in 1988 by LaCrosse Footwear, which covers insulated boots and boot liners.
The USPTO stated in its refusal letter that the marks are identical in appearance, sound, and meaning, and would likely create the same commercial impression when associated with the respective goods and services. Williams had applied for the trademark across various categories, including clothing, athletic bags, water bottles, sporting goods, websites, and entertainment services, prompting a broad refusal from the patent office.
Trademark attorney Josh Gerben noted that such refusals are common for first-time applicants, with USPTO data indicating over 63.5% are initially denied. However, Gerben also suggested that Williams has a strong case if he chooses to appeal the decision. He explained that the existing "Iceman" registration is for a very specific product line – insulated boots – and that Williams might still secure trademarks for other items in his application, even if clothing proves more challenging due to the perceived relatedness of goods.
Williams has attributed the "Iceman" nickname to former teammate DJ Moore, describing it as a reflection of his composed demeanor during critical game moments and a post-play celebration that mimics being cold. He is also featured on the cover of the Deluxe Edition of the Madden NFL 27 video game.