Several British seaside towns are undergoing significant investment and transformation, positioning them to become popular tourist destinations in the coming years. These towns are blending nostalgic charm with modern amenities, attracting new businesses and gaining national recognition.
Cleethorpes, a Lincolnshire town that has faced challenges since the closure of its Pleasure Island theme park in 2016, is on the cusp of a major revival. Plans are underway for a £70 million development to transform the former theme park site into a 'Center Parcs by the sea' resort. The project, which includes hotels, 272 lodges, and retail outlets, aims to boost tourism and the local economy. A report to local councillors suggests the development would support tourism in line with policy aims, providing a comprehensive scheme that addresses the derelict appearance of the former theme park site.
In Kent, Folkestone is undergoing a £20 million regeneration project, launched in April 2025, which includes the creation of a new park in Bouverie Square intended to be the town's 'green heart.' This initiative aims to improve pedestrian safety and create a more inviting space for residents and visitors. The project, known as Folkestone - A Brighter Future, is scheduled for completion by the end of 2026. Even before this revamp, Folkestone was recognized by Time Out as a top UK destination for 2025, with its historic harbor arm and Sunny Sands beach already popular attractions.
Saltburn-by-the-Sea in North Yorkshire has been lauded for its blend of serenity and Victorian architecture, including its pier and cliff lift. Last year, it was named the country's most underrated seaside town by Airbnb and the UK's 'most beautiful seaside town' by holidaycottages.co.uk. The influx of tourists has brought renewed attention to the town, which locals note is finally gaining the reputation it deserves.
Eastbourne, in East Sussex, is shedding its image as a quiet retirement town and emerging as a popular destination. The town has received £20 million in government funding for regeneration over the next decade, focusing on improving street safety and cleanliness, supporting local businesses, and creating opportunities for young people. Eastbourne has also launched a 10-year tourism strategy to become East Sussex's premier location for leisure, culture, and entertainment. In 2021, Tripadvisor listed Eastbourne as one of the country's fastest-growing destinations.
Skegness, often called 'Skeggy,' is also undergoing a significant transformation through the Skegness Town Centre Transformation Project. This initiative aims to revitalize and regenerate over 60 buildings in the town center, with plans to restore historic shopfronts and support local businesses with building improvements. The town already offers attractions like the award-winning Central Beach and arcades, and these refurbishments are expected to enhance its appeal.
These developments suggest a broader trend of investment and recognition for towns that balance traditional seaside attractions with contemporary visitor needs.