Several British seaside towns, once overlooked, are undergoing significant regeneration and investment, aiming to attract tourists with a blend of nostalgic charm and modern amenities. These efforts position them as potential hotspots for future beach holidays.
Cleethorpes, a Lincolnshire town that faced challenges after the closure of its Pleasure Island theme park in 2016, is set for a substantial transformation. Plans are underway for a £70 million development that could introduce a 'Center Parcs by the sea' resort. The project aims to replace the derelict theme park site with hotels, lodges, retail outlets, restaurants, and cafes. This initiative is expected to boost tourism and the local economy, addressing the site's long-standing vacancy.
Folkestone, in Kent, is currently experiencing a £20 million regeneration project launched in April 2025. A key part of this initiative is the replacement of the bus station in Bouverie Square with a new park designed to be the 'green heart' of the town. Scheduled for completion by the end of 2026, the project includes landscaping and improved pedestrian safety. The town has already been recognized for its appeal, having been named a top UK destination by Time Out. Its historic harbour arm and Sunny Sands beach are popular attractions.
Saltburn-by-the-Sea in North Yorkshire has been lauded for its Victorian architecture, including its pier and cliff lift. Last year, Airbnb identified it as the country's most underrated seaside town, and holidaycottages.co.uk named it the UK's 'most beautiful seaside town'. The town is experiencing an influx of visitors, a change noted by locals who recall emptier beaches in previous years.
Eastbourne, located in East Sussex, is shedding its image as a quiet retirement town and emerging as a popular beach destination. The town has received £20 million in government funding for a decade-long regeneration plan focused on improving street safety and cleanliness, supporting local businesses, and creating opportunities for young people. Eastbourne has also outlined a 10-year tourism strategy aiming to become East Sussex's premier location for leisure, culture, and entertainment. In 2021, Tripadvisor recognized Eastbourne as one of the country's 'fastest-growing destinations'.
Skegness, known to locals as 'Skeggy', is also undergoing a significant revitalization. The Skegness Town Centre Transformation Project aims to 'revitalize and regenerate 60+ buildings within Skegness' Town Centre', according to Heritage Lincolnshire. This project includes restoring historic shopfronts and supporting local businesses with building improvements. These efforts are intended to enhance the appeal of a town already offering attractions like the award-winning Central Beach and arcades.