Brad Pitt stars in De'Longhi's new global campaign, "The Perfetto Instruction for Use," directed by Oscar winner Taika Waititi and shot in New Zealand. The 61-year-old actor appears with short hair and a generous beard and is shown wearing gold jewelry from Anita Ko, the brand associated with his girlfriend, Ines de Ramon, 32.
The short film frames a user manual as a comedic guide to effortless espresso making. Pitt enters a sleek, clutter-free kitchen and follows spoken instructions from a comedic voiceover by Italian actor Riccardo Scamarcio as he prepares a cappuccino. At one point the voice urges him to "check your beans" and to make the drink "in just one touch." After steaming and pouring, Pitt delivers the film's signature line, saying "perfetto."
Pitt is photographed wearing several pieces from Anita Ko, including two rings and multiple bracelets and necklaces. De'Longhi said the film emphasizes ritual and innovation by showing the small, deliberate steps of a morning coffee routine and how its machines can make those moments calm and indulgent.
Pitt, who first worked with De'Longhi in 2021, praised the collaboration in a statement, saying, "Taika brought the humor, De'Longhi brought the ritual. Together, that was perfetto." Waititi said he took particular pleasure in the shoot, telling PEOPLE that "watching Brad make four thousand coffees brought me great joy. It was the highlight of my February!"
The campaign introduces two new De'Longhi models. The Rivelia features Bean Switch technology to let users swap between coffee varieties quickly, and the Eletta Explore offers more than 50 recipes at the touch of a button, including espresso, lattes, cappuccinos and cold brew. The film underscores those capabilities while framing coffee preparation as a brief, restorative ritual.
The short commercial continues De'Longhi's efforts to market its machines through high-profile collaborators and cinematic spots. Pitt's involvement, paired with Waititi's direction and Scamarcio's narration, positions the campaign to reach both mainstream and lifestyle audiences while highlighting the brand's new product features and focus on everyday moments of connection.