Australian fashion played a notable role at the wedding of pop star Taylor Swift and NFL player Travis Kelce, held at Madison Square Garden in New York. Several high-profile guests were seen wearing designs from Sydney-based labels.
Swift's publicist, Tree Paine, donned the Rowana Gown in slate from designer Rachel Gilbert. The gown, valued at AUD $1,695 (USD $1,176), remains available for purchase on the designer's website. A description notes its suitability for evening events, weddings, and cocktail occasions.
Singer Camila Cabello was also in attendance, wearing a red gown from Zimmermann. She chose the Luna Lace Billow Gown, a piece from the brand's Spring 2026 collection, which was valued at AUD $2,950 (USD $2,047). The dress is currently available at a discounted price of AUD $2,065 (USD $1,433) on Zimmermann's website.
Wedding Details
The wedding ceremony took place on July 3. Industry experts have estimated the cost of the event to be over $15 million, with expenses for lighting, sound, catering, decorations, and labor potentially ranging from $10 million to $12 million. Security measures, including NYPD officers patrolling Madison Square Garden, reportedly cost taxpayers approximately $1 million in the days leading up to the event.
The celebration followed a more intimate gathering on Thursday, attended by about 100 close family and friends in a smaller theater within Madison Square Garden. Swift and Kelce reportedly implemented strict measures to maintain privacy, including issuing non-disclosure agreements with save-the-dates and requiring guests to surrender their phones upon entry.
Details emerging after the ceremony indicate that Adam Sandler officiated the wedding. Swift and Kelce wore custom Christian Dior Haute Couture. Swift's brother, Austin Swift, served as her "man of honor," while Kelce's brother, Jason Kelce, was his best man. The event reportedly concluded with musical performances by Stevie Nicks, Paul McCartney, and Tim McGraw, among others. There is also speculation that Swift herself performed for the guests.
Sources have indicated that Swift plans to release footage of the wedding, which was recorded to provide fans with a look into the event. The release will occur on Swift's timeline after editing.
Swift and Kelce have been a high-profile couple since their relationship gained public attention in 2023. Kelce, a tight end for the Kansas City Chiefs, first publicly acknowledged their relationship in September 2023. Swift, a globally recognized musician, has continued her successful career while maintaining a public relationship with Kelce.