Social media personality Alix Earle was seen on a smoke break during a photo shoot in Los Angeles on Friday, adopting the persona of a classic Hollywood pinup. Earle, 25, sported a platinum blonde bob wig with a side part and a vintage-inspired ensemble.
Earle's outfit consisted of a $890 Chloe skirt and a matching $950 bodysuit tank, complemented by white peep-toe platform heels. Her makeup echoed 1960s styles, featuring winged black eyeliner and pastel blue eyeshadow.
Details about the specific project were not immediately clear, but Earle shared behind-the-scenes glimpses on Instagram. She posted images of a glam team working on her hair and makeup, as well as a selfie taken in a black pushup bra.
This photoshoot follows the recent release of the trailer for her new Netflix reality series, "Earle Meets World," which is set to premiere on September 4. The show's tagline is "Fame is a family business."
In conjunction with the series launch, Earle has collaborated with Dunkin' Donuts to offer an "earle-y" riser meal. The special menu item includes a Shakin' Espresso, a breakfast wrap, and three donut holes, reflecting her personal go-to order and designed to accommodate busy schedules. Earle stated that the collaboration aims to celebrate "the realities of balancing calendars, busy mornings and life-on-the-go."
Earlier this year, Earle also made an appearance on the Sports Illustrated Miami Swim Week runway. Her preparations for that event reportedly included dyeing her hair blonde, undergoing beauty treatments, attending Pilates classes, and using sunless tanning products. She has also emphasized a rigorous skincare routine, using products from brands like Pietro Simone, Vivant, Alastin, and has launched her own skincare line, Reale Actives.