Sephora and Ulta Beauty are simultaneously running their major fall beauty sales events, marking a direct competition for shoppers seeking discounts on cosmetics and skincare.
Ulta Beauty's "21 Days of Beauty" features rotating daily deals with markdowns of up to 50% on cult-favorite makeup and skincare items. Sephora is countering with its own one-day promotions, offering significant price reductions on popular beauty products.
The simultaneous sales create a "showdown" between the two retail giants, with both events featuring a wide array of products, from complexion essentials to skincare favorites. Consumers are presented with a high-stakes environment where substantial savings are available on coveted items across both platforms.
Among the featured deals at Ulta Beauty is the "21 Days of Beauty" event, which offers rotating discounts of up to 50%. Products highlighted include Divi's Scalp Reset Shampoo, designed to cleanse the scalp without stripping hair, and Peach & Lily's Glass Skin Sheet Mask, recommended for hydrating and plumping the skin. The Shark Beauty FlexStyle Air Styling & Drying System, noted for its versatility in drying and styling hair, is also part of the sale.
Sephora's offerings include Clinique's All About Eyes Eye Cream, praised for its lightweight feel and ability to smooth and refresh the under-eye area. Supergoop!'s Glowscreen Soft-Radiance Drops, which provide a subtle glow and mineral SPF, are also featured. For makeup enthusiasts, One/Size by Patrick Starrr's Secure the Glow Tacky Hydrating Primer aims to create a smooth, locked-in base for makeup, while Lawless's Forget the Filler Skin-Plumping Line-Smoothing Foundation offers coverage with a natural finish. Additionally, Touchland's Golden Amber Power Essence Body & Hair Fragrance Mist provides a warm scent for both skin and hair.
Ulta Beauty's sale also includes Cakes Body Grippy CAKES Circles Non-Adhesive Nipple Covers, offering a solution for coverage without adhesive, and Tarte's Maracuja Creaseless Concealer, which provides buildable, natural-looking coverage. The featured items represent a broad spectrum of beauty needs, from haircare and skincare to makeup and accessories.