Good Good Golf has announced that its CEO, Matt Kendrick, and president, Joe Flannery, are no longer with the company. This leadership change is the latest development stemming from a controversial advertisement created in collaboration with Callaway Golf.
Nahid Giga has been appointed as the interim CEO. The controversy erupted after the release of an ad produced by Good Good Golf and Callaway Golf, which sparked a significant reaction within the golf community. The full advertisement, reportedly a 60-second horror-movie spoof, remains viewable in some online posts.
Further updates on this story are expected.