YouTube golf personality Grant Horvat is facing criticism for the pricing and perceived quality of his new children's golf club set, the Lil' Legends Starter Set. The set, designed for children aged 3–6, is priced at $199 and includes a driver, iron, and putter, along with a training grip, a mat, foam balls and tees, and instructional videos.
Performance Golf, the partner company for the set, stated that the clubs are "real golf equipment, not plastic toy clubs or cut down adult clubs" and are built for durability with "toddler-safe materials." However, the landing page for the product does not specify the materials used for the clubs, leading to speculation that they are primarily plastic, a point of contention given the high price point compared to other children's sets that can cost as little as $25.
The product description addresses concerns about the price, stating that cheaper plastic sets are "toys that break and teach nothing." It further elaborates that "Plastic clubs are toys — built to look like clubs, not work like them. Real contact, real balls, and real swings break them. The Lil' Legends clubs are real equipment sized for a toddler — built to hold up to a real swing and engineered with a teaching system inside. Plastic breaks. These don't."
Horvat, a former member of the popular YouTube golf group Good Good, has garnered 1.8 million subscribers on his own channel. The controversy surrounding his kids' golf set comes as the YouTube golf space deals with other criticisms, including a recent ad from Good Good that faced backlash for featuring a male member pushing a female member to the ground.