Initial skepticism about the United States embracing the World Cup has given way to observations of growing engagement, according to BBC Sport reporters stationed across the country. While the tournament's early stages were met with varying levels of enthusiasm, subsequent weeks have seen a notable shift in public and business involvement.

John Bennett described witnessing the World Cup capturing the imagination in New York, noting packed fan events in Harlem comprised of individuals with diaspora ties to participating nations. He also observed impromptu viewing gatherings in Greenwich Village, where passersby stopped to watch matches, signaling a developing interest.

Ian Dennis reported a change in perception upon arriving in Atlanta, where a vibrant fan fest and a mix of international supporters created a more palpable World Cup atmosphere. However, he also noted that in some stadium crowds, American attendees supporting a country were not actual fans, leading to a less fervent atmosphere.

Liz Conway expressed a complete change in her initial opinion, stating that World Cup fever has “well and truly arrived” in the United States. She highlighted impressive fan zones, numerous volunteers, and overall enthusiasm, even among those who typically don't follow football.

Sam Harris also noted a significant shift, with memorable moments occurring away from the pitch, such as tailgating with Brazilian fans in Philadelphia and Cape Verdeans transforming Boston into a street party. Harris emphasized the crucial role of fans in bringing culture and atmosphere to the tournament. He also pointed to the US men's team's performance as a factor in galvanizing American support, leading to the creation of distinct fan chants.

Tournament Observations

Neil Johnston, a BBC Sport journalist who attended eight games across New Jersey, Philadelphia, Toronto, Boston, and Miami, reported that the venues appeared full, countering early fears of empty seats.

Alex Howell observed in Kansas City that the World Cup had been broadly adopted by local residents and businesses. Gary Rose echoed this sentiment, noting that Americans tend to go