The landscape of leisure travel is undergoing a significant shift, with the once-popular 'flop-and-drop' holiday model increasingly being replaced by a more active approach known as 'maxx-packing.' This trend, identified through research by Tourism New Zealand, indicates a growing preference among travelers to fill their vacation time with a multitude of activities.
According to the findings, approximately 53% of British travelers now identify with the 'maxx-packing' trend, a stark contrast to the 31% who still favor traditional, low-activity getaways. The 'maxx-packer' is characterized by an itinerary-driven approach to travel, often meticulously planned in advance, incorporating elements such as cultural sightseeing and physical activities like hiking or running. This contrasts sharply with the older model, which centered on relaxation by the pool.
This evolution in holiday preferences may also influence the economic aspects of travel. While a relaxing stay at a villa can be costly, particularly during peak seasons, cities often present opportunities for more affordable exploration. The rise of low-cost flights has opened up new destinations, many of which offer abundant free attractions like museums, parks, and walking routes that align well with the active holiday ethos.
This shift is not always met with universal enthusiasm, particularly among younger travelers. Anecdotal evidence suggests that parents often have to encourage children to engage in the more active elements of a trip, sometimes with the promise of future, more relaxed holidays. However, there are instances where these experiences later prove to have an unexpected educational or formative value, linking back to aspects of their schooling or personal interests.