Amanda Cole, a lecturer at Cambridge University, is advocating for greater understanding and acceptance of Tourette's syndrome, a neurological condition she previously concealed. Cole's personal journey involves managing vocal tics, which she describes as involuntary utterances, and she now aims to create an environment where individuals with Tourette's feel empowered to express themselves without shame.

Cole's tics often manifest as names of her family members or random phrases. She acknowledges that her own experience might be perceived as a less challenging representation of the condition, stating, "I worry a little bit [that] I'm like the palatable face of Tourette's - I don't swear, I don't say anything that is going to be too challenging."

She emphasizes the need for broader societal comprehension of Tourette's and tics, highlighting that these are "a neurological event that we have no control over." Emma McNally, chief executive of Tourette's Action, echoed concerns about the societal isolation faced by many with the condition, particularly those experiencing coprolalia, the involuntary utterance of obscenities. McNally noted that people can become offended by such utterances, even when there is no malicious intent.

Data from the Higher Education Statistics Agency indicates that only 70 out of approximately 245,000 academic staff in UK institutions have disclosed a developmental condition affecting motor or cognitive skills, representing 0.03% of the academic workforce. Experts, however, believe the actual number of academics with conditions like Tourette's may be significantly higher, with many choosing to conceal their neurodiversity due to fear of negative repercussions.

Cole's decision to speak openly about her Tourette's marks a significant shift from her past, when she hid her condition. Her current efforts are focused on enabling others to "tic freely" and to foster a more inclusive atmosphere within academia and society at large.