Valencia Fury, the eight-year-old daughter of boxer Tyson Fury and his wife Paris, has launched a new collaboration with Superdrug, a line of beauty and hair accessories.
The collection, named Fantasy Cosmetics, features products ranging from £1 to £3. Valencia, who expressed her enthusiasm for makeup in an Instagram video, encouraged followers to visit Superdrug stores to purchase the items.
Tyson Fury shared his pride in his daughter's achievement, writing on social media, "Congratulations to my baby girl Valencia on her collaboration with @superdrug she is made for it. my little Bette Davis." Valencia, in a promotional clip, described her excitement about the range, stating, "Superdrug have sent me their fantasy range designed for kids like me. The fantasy range has loads of stuff like hair accessories, lip balm, jewellery - everything that I love."
Paris Fury commented on her daughter's venture, referring to her as a "diva." Valencia is one of seven children the couple shares, including Venezuela, 16, Prince John James, 14, Prince Tyson II, nine, Adonis, seven, Athena, four, and Prince Rico, two.
Valencia's foray into the beauty market follows a trend of children of public figures securing brand deals. Her older sister, Venezuela, has also pursued opportunities, including magazine deals and an online presence documenting her married life. Paris Fury herself has established a solo career with brand partnerships, book releases, and social media endorsements.
The trend of "nepo children" venturing into the spotlight includes other notable figures. Harper Beckham, daughter of David and Victoria Beckham, is reportedly preparing to launch her own skincare business, Harlo by Harper, next year. The 15-year-old's venture is said to be supported by her parents, with Victoria Beckham guiding the process. This move aligns with the success of Victoria Beckham's own fashion and beauty empire.
Princess Andre, daughter of Peter Andre and Katie Price, is another young personality who has signed brand deals with companies such as Superdrug, Studio London, Morphe, and Revolution. She made her modeling debut in 2024 and launched her own TV series, "The Princess Diaries," last year. This year, she also announced plans to launch her own makeup brand, By Princess.