Turning Point Action is actively laying the groundwork to influence the 2028 Republican presidential primary, with a particular focus on strengthening its presence in Iowa, New Hampshire, and Nevada. The conservative youth organization, known for its confrontational style and online engagement, is working to mobilize grassroots activists and register voters, aiming to shape the early stages of the next White House campaign.
Despite Democrats removing Iowa from its lead position in the presidential primary calendar, the state's caucuses remain crucial for the Republican nominating process. Turning Point Action aims to have at least one staffer in each of Iowa's 99 counties to foster conservative engagement. "Building the foundation for 2028," read one of the organization's flyers at the Iowa State Fair. Tyler Bowyer, the organization's chief operating officer, emphasized the importance of high voter turnout in the caucuses as a key metric.
The organization's efforts extend beyond Iowa. They have also expanded their footprint in New Hampshire and Nevada, states that play significant roles in the early presidential primaries. This expansion is seen as a strategic move to build influence ahead of the 2028 election cycle.
While no candidates have officially announced their intentions for 2028, Turning Point leaders have indicated a readiness to support Vice President JD Vance, who is widely speculated to be a potential contender. Erika Kirk, the widow of the organization's late leader Charlie Kirk, has publicly stated their willingness to back Vance if he enters the race. Bowyer suggested that Vance could serve as a bridge between the Make America Great Again movement and younger voters attracted to Charlie Kirk's conservative message.
Turning Point Action's growing infrastructure in early primary states has drawn attention. Some Republican officials and strategists in Iowa acknowledge the organization's visible presence but express uncertainty about its ultimate impact, particularly in comparison to the buzz it generates online. However, others have welcomed the organization's efforts. Kelley Koch, founder of the grassroots organization MAGA Nation Iowa, noted that Turning Point Action has listened to the desires of local activists.
When asked about his 2028 ambitions, Vance has stated his focus is on his current role as Vice President, but he is considered a strong potential frontrunner. Bowyer indicated that Turning Point Action plans to support its chosen candidate without being "pushy" and will officially endorse once candidates announce their campaigns. The organization's strategy involves boosting turnout in the Iowa caucuses to send a strong signal for the general election.
Other potential Republican candidates for 2028 include Senator Marco Rubio and Senator Ted Cruz. Rubio has indicated he would not run against Vance, while Cruz has made multiple visits to Iowa this year and expressed his presidential aspirations.
Turning Point Action's presence at the Iowa State Fair included engaging with attendees through voter registration and sign-ups for social events, alongside messaging on cultural issues. Staffers are actively posting on social media from local events and engaging in door-knocking efforts. Kylie Kloewer, a senior field staffer for Turning Point Action in Des Moines, noted their growing presence in Iowa. Kelsey Newberry, from the organization's Phoenix headquarters, described their goal as bringing like-minded people together and fostering community engagement, believing that even initial exposure can encourage future involvement.