The scrutiny of a politician's appearance has intensified since the advent of televised debates, with even minor cosmetic details potentially drawing public attention. For male politicians, this often involves a discreet application of makeup to achieve a camera-ready look, a practice confirmed by artists who work with figures across the political spectrum.

"High-definition television has really changed things," said Leah Greene, a freelance makeup artist based in South Carolina who has worked with politicians like Florida Governor Ron DeSantis and former President George W. Bush. "Your pores are just more visible now." This increased visibility means that subtle imperfections, such as shiny foreheads or pale complexions, can be magnified.

While public commentary sometimes focuses on perceived makeup use, such as suspicions about Vice President J.D. Vance wearing eyeliner or former President Donald Trump's spray tan, the reality for many male politicians is that makeup is a standard part of their preparation. "I wouldn’t say 100% but I would say 90% of them do," Greene stated, emphasizing that proper grooming is essential for appearing likable and effectively communicating a message.

Kriss Blevens, a makeup artist who has worked with politicians ranging from Trump to Barack Obama, echoed this sentiment. "The ones that don’t, they’re going to fall through the wayside because they might look a little tired, worn out." She noted that the goal is to achieve a "no-makeup makeup look," ensuring that the application is imperceptible.

Grooming and Subtle Enhancements

Makeup artists employ a range of techniques to enhance a politician's appearance without making it obvious. Trimming nose hairs, stray eyebrows, and ear hairs are common practices. "I make sure they don’t have nose hairs. If their eyebrows are crazy, I take care of that," Greene said.

While avoiding heavy makeup like eyeliner or mascara, artists may fill in brows to make a politician's eyes appear more awake. Chapstick is often used to ensure lips look smooth and healthy. Under-eye brighteners are also popular, especially for those on the campaign trail who are sleep-deprived.

To combat shine, which is particularly problematic under television lights, artists use mattifying primers. Blevens explained, "I have a special mattifying primer that is invisible and liquid that I’ll just rub all over" bald or shiny heads.

Achieving a Polished Appearance

Instead of heavy foundations, artists often opt for a BB cream, which acts like a moisturizer while evening out skin tone and reducing redness. "It goes on as a moisturizer, self-oxidizes, and it really does totally get rid of redness, broken capillaries, and and gives an evenness" to the face, Blevens described.

For politicians who spend time outdoors, a subtle tan can be part of their look. Blevens defended a bronzed appearance for candidates from Southern states, noting, "You would expect somebody that is from Georgia that’s out campaigning to look a little sun-kissed."

When it comes to self-tanner, like that reportedly used by Trump, artists aim to make it look natural. "I want to make the tan look even and flawless and color-correct it, so it’s more of a natural-looking tan," Blevens said. Despite potential criticisms, she added, "You can’t tell somebody not to do something that makes them feel good about themselves."

Historical Context and Election Impact

The importance of appearance in politics has historical precedent. The 1960 televised debate between Richard M. Nixon and John F. Kennedy is often cited as a turning point. Nixon, who declined makeup, appeared pale and uncomfortable, contrasting with Kennedy's more composed appearance. Kennedy's victory is often partly attributed to this visual disparity.

"All [male politicians] know that story," Greene said, referring to the Nixon example. "They’ll tease, ‘I look like I just stepped out of the morgue.’ So when they say that ... I start bronzing them up a little bit."

Mistakes in makeup application can also draw significant attention. Michelle Phillips, a makeup artist who has worked at both Republican and Democratic National Conventions, recalled an instance with Al Gore during the 2000 presidential debates. Makeup applied by another artist made Gore look too dark, leading to widespread commentary and accusations of him looking "embalmed." His campaign subsequently adjusted their approach.

Despite the sometimes-intense focus on their appearance, many male politicians now approach makeup with greater respect, recognizing its role in presenting a polished image. "I’m more respected," Greene remarked about her profession's evolution. "Back then, it would be more like, ‘Oh, do my makeup and go get me a cup of coffee.’" Today, artists are seen as essential professionals.

"They know they need me, and I’m always treated very well," Blevens concluded, highlighting the shift in how makeup artists are perceived within the political sphere.