The Farmer’s Dog is offering a subscription service that provides dogs with human-grade meals formulated by veterinarians. The company aims to provide a healthier alternative to highly processed commercial dog food, which it states is often marketed as healthy but falls short of fresh ingredient standards.

The meals are made with whole meat protein, fresh vegetables, and sources of Omega-3 fatty acids. The Farmer's Dog offers both grain-inclusive and grain-free options, ensuring that meals contain essential vitamins and nutrients. Customers can create a personalized meal plan based on their dog's breed, size, and specific health needs. This approach allows pet owners to tailor their dog's diet to address issues such as digestive problems or weight concerns.

According to the company, the food is gently cooked and pre-portioned into packets that are ready to serve. The meals are then conveniently shipped directly to consumers' doors, with timed deliveries to prevent the dog from running out of food. The Farmer's Dog is currently offering a 50% discount on the first box for new customers, presenting an opportunity for pet owners to switch to their fresh meal service.