Steak 'n Shake is drawing attention for its July "Liberty Meal" deal, which commemorates America's 250th birthday and includes a jab at competitor Five Guys.
The promotion offers two Liberty Meals, each containing a double Steakburger, beef tallow fries, and a Patriot Milkshake, for $17.76 throughout July. Steak 'n Shake announced the deal on social media platform X, directly addressing Five Guys.
"$17.76 for two Liberty Meals — all July long!" the chain posted. "A Liberty Meal includes a double grass-fed Steakburger, beef tallow fries and a Patriot Milkshake. Can't touch this, Mr. Five Guys..."
The post quickly gained traction, with over 1.5 million views and nearly 1,000 comments. Social media users engaged with the comparison, with some agreeing that Five Guys' prices are significantly higher, while others defended the quality of Five Guys' food.
This is not the first time Steak 'n Shake has used a promotional item to go viral. In March, the chain's Patriot Shake, priced at $2.50 for the remainder of the year, also garnered significant attention online. The shake featured patriotic sprinkles and a dark-chocolate Statue of Liberty.
Steak 'n Shake has been undergoing a turnaround effort after closing a substantial number of restaurants between 2018 and 2025. The company recently appointed Michael Boes as its chief MAHA officer.
Five Guys has not publicly responded to Steak 'n Shake's recent post. The competitor is currently promoting its limited-time blackberry milkshake.