Spider-Man impersonators set up an unconventional "kissing booth" outside the Laurel Supply grocery store in West Hollywood, California, on Thursday night. The event invited passersby to recreate the iconic upside-down kiss from the Spider-Man franchise or opt for a playful slap.
The activation was organized by stunt and comedy creators @fullsquadgaming to promote the release of "Spider-Man: Brand New Day," which premiered Friday.
Videos circulating online showed crowds lining up to participate in the stunt, with some individuals posing for photos or choosing the less affectionate option of a swat. Social media reactions ranged from amusement to bewilderment.
The film, "Spider-Man: Brand New Day," follows Peter Parker as he navigates a world that no longer remembers him, facing personal challenges and a new villain. The movie's preview screenings reportedly garnered $72 million, exceeding the previous domestic preview record set by "Avengers: Endgame."
According to Deadline, the film's total was significantly boosted by late-night ticket sales, and audiences awarded it top marks. The West Hollywood event appears to have successfully generated buzz for the movie's opening weekend.