Spain, fresh from its World Cup victory, is once again a focal point for international travelers. However, this renewed spotlight on the country has also brought attention to the growing issue of overtourism in its most popular destinations.
Soaring visitor numbers have led to protests in several key holiday spots, with locals expressing concerns about the impact on their communities. Destinations like Mallorca and Ibiza are seeing increased demonstrations against the influx of tourists, with residents fearing the loss of their local character and the strain on natural resources.
In Mallorca, protests have included human chains in the sea and demonstrations outside historic landmarks, as thousands voice concerns about popular beaches becoming overwhelmed. Similarly, Ibiza is experiencing escalating prices, with a 500ml bottle of water reportedly costing over €15 (£12) in some popular clubs.
Malaga and the Costa Blanca region are also feeling the pressure. In April 2025, Spain's Prime Minister Pedro Sánchez announced measures to crack down on holiday rentals in 'high tension' areas. New legislation allows apartment owners to ban holiday rentals if 60% vote against them, and the government has threatened fines for platforms hosting non-compliant properties. These actions stem from widespread protests against the lack of affordable housing, exacerbated by short-term rental markets.
San Sebastian is implementing a ban on new hotels by 2026 as part of an effort to curb visitor numbers, which can reach up to two million during peak summer months for a city of 200,000. This measure aims to protect local housing and preserve the city's atmosphere.
Barcelona has also been a site of significant anti-tourism sentiment. In 2017, the city saw approximately 32 million visitors, far outnumbering its 1.6 million residents. The city has since introduced measures such as banning new hotel licenses, increasing charges for day-trippers, and raising parking rates to manage the tourism flow.
Amidst these challenges, alternative destinations are emerging for travelers seeking a more relaxed experience. The northern region of Cantabria, with its cooler temperatures and green landscapes, offers an alternative to the crowded southern resorts. Its capital, Santander, boasts historical sites like the Palacio de la Magdalena.
Cartagena, a historic port city in southeastern Spain, appeals to history enthusiasts with its Roman ruins and offers a sunny climate. For those seeking unique natural beauty, Playa de Ajuy in Fuerteventura, known for its black volcanic sand and sea caves, provides a striking, less-visited landscape. The island of El Hierro, the westernmost and quietest of the Canary Islands, is a UNESCO Global Geopark and offers beaches, volcanic scenery, and renewable energy-powered infrastructure.
The medieval village of Albarracín, with its pink stone architecture and winding alleys, offers a glimpse into Spain's past. La Rioja, the country's least visited region according to recent statistics, is an ideal destination for wine lovers and is also a prime location to witness the total solar eclipse on August 12.
In the Alicante region, the city center and old town are less crowded than other Spanish hotspots. Nearby, the picturesque town of Altea and the coastal town of Javea on the Costa Blanca offer charming streets, beaches, and coves. These locations provide an opportunity to experience Spain's attractions without the intense crowds and rising costs associated with more popular tourist hubs.