Sally Cooper, a former treasurer for the Kilburn Football and Cricket Club in Adelaide's northern suburbs, is reportedly at the center of a scandal involving allegations of financial impropriety and undisclosed departure from the club committee.
While details surrounding Cooper's exit from the committee are described as mysterious and subject to non-disclosure agreements, multiple sources claim her departure occurred earlier this year. The club has declined to comment on the matter, stating that "all parties involved" signed an NDA and that they wish to "put the whole saga behind them."
South Australia Police have declined to comment on whether any complaints have been made regarding Cooper, citing privacy reasons. However, some individuals with complaints against Cooper have reportedly been told that authorities view the allegations as civil matters. Cooper's husband, Jarryd, a semi-retired footballer, occasionally plays for the Kilburn men's reserves team.
The allegations against Cooper, who runs Elevated Digital Marketing, include "ghosting" clients when they request refunds for graphic design, PR, and business solutions services. Several women have come forward with claims that Cooper owes them thousands of dollars for unpaid or unsatisfactory services.
One client, Sarah Dwyer from New South Wales, stated she paid $5,500 in 2025 for a business plan, logo, and website for a disability support business. Dwyer alleges that after months of chasing, she received a logo and a flawed business plan, reportedly resembling AI-generated content with placeholder text. She claims Cooper then "ghosted" her when she requested a refund for the website portion of the service, which was never completed. Dwyer reported receiving a partial refund of $2,200 after being sent a "fake remittance notice."
Queensland marketing business owner Kerryn Costello alleged that Cooper failed to pay for printing services after outsourcing them. Costello stated that a default judgment has since been made against Cooper in the Adelaide Magistrates Court.
Melbourne-based Julie Baker, who runs Sensory Matters, claims Cooper owes her $605 for services to implement a new pricing structure. Baker suspects the plan provided by Cooper was AI-generated and contained errors. She reported that Cooper failed to attend a scheduled video meeting to discuss the issues.
Another client, bridal boutique owner Sally Dean, stated she paid $1,970 upfront for window stickers that were never installed. Dean took legal action and obtained a judgment in her favor in the Adelaide Magistrates Court, but has not yet received payment.
Cooper was reportedly seen gambling at a suburban pub on a Thursday in August, prompting outrage from those who claim she owes them money. The Daily Mail reported observing Cooper playing the pokies before lunchtime, engaging in bets described as "big."
When confronted by a reporter, Cooper reportedly stated she was meeting with a client and that her gambling was "none of ya business." She also claimed she had reported the journalist and cameraman to South Australia Police, though no contact from police was reported.
The Daily Mail emphasized that it does not suggest Cooper acted illegally in betting on the pokies, but rather that she was seen gambling while clients allege they are owed refunds.
Cooper had been a finalist in several categories for the AusMumpreneur 2026 awards, including Digital Innovation and Marketing and Communications. However, a spokeswoman for AusMumpreneur confirmed that Cooper had been disqualified from the event after being nominated by a friend.
South Australian Consumer and Business Services confirmed it is "considering a complaint in relation to this trader" and urged any consumers or businesses who have experienced issues with Cooper to contact them. Cooper has not responded to recent allegations when contacted via email, but had previously stated to another publication that allegations against her were "false" and that there was "a lot more to this than what meets the eye."