The Cotswolds, a region long celebrated for its picturesque villages and rolling hills, is experiencing significant overcrowding, prompting a shift in tourist preferences towards quieter, less-explored alternatives. Villages such as Bourton-on-the-Water, once considered hidden gems, are now overwhelmed with visitors, particularly during peak summer months, leading to crowded streets and traffic congestion.
The sheer scale of tourism has transformed some of the region's most famous spots into crowded and more expensive destinations. In response to the influx, some areas introduced measures like visitor charges last year to manage the flow of people.
For those seeking the charm of the English countryside without the throngs of tourists, several alternative regions offer similar beauty and activities.
"Notswolds" and Market Towns
Market Harborough, located in the Welland Valley on the border of Leicestershire and Northamptonshire, has earned the nickname "Notswolds" for its scenic beauty and affordability. The town boasts historic streets with boutique shops, old houses, and cottages, alongside a market that dates back to 1204. Outdoor activities in the area include Wistow Maze, canal exploration, and adventure sports like quad biking and clay pigeon shooting at Avalanche Adventure.
Shropshire Hills and Black Mountains
The Shropshire Hills offer a vast countryside with a more tranquil atmosphere. Towns such as Church Stretton and Bishop’s Castle provide an authentic English feel, set against the backdrop of the Shropshire Hills National Landscape, designated an Area of Outstanding Natural Beauty. Ludlow's food festival in September is noted for its independent products and congenial vibe.
On the England-Wales border, the Black Mountains, part of the Brecon Beacons National Park, present exquisite views. Nearby towns like Abergavenny and Crickhowell offer charming bases for exploring the outdoors. Waun Fach is a key hiking destination, with other notable peaks including Hay Bluff and Sugar Loaf.
Wye Valley and Lake District Alternatives
The Wye Valley, whether exploring Ross-on-Wye or Hay-on-Wye, offers extensive countryside, riverside scenery, and forested paths. It's suitable for outdoor enthusiasts with opportunities for canoeing and visiting historical sites like Goodrich Castle. While some spots like Symonds Yat attract more visitors, much of the region remains peaceful.
In the Lake District, a popular destination for its scenery and outdoor activities, areas like Clappersgate offer a quieter experience. Located on the outskirts of Ambleside, this peaceful village provides a central base for exploring the national park while avoiding the busiest areas. It features historic structures, including the notable Clappersgate Bridge.
Peak District and Coastal Escapes
The Peak District in Derbyshire is recommended for those who appreciate magnificent scenery and walking opportunities with fewer crowds than the Lake District. Swinney Wood Log Cabins, situated on the edge of the Peak District, was recognized as Europe's Most Romantic Resort in 2025. The area offers sweeping views of the Derwent Valley, a UNESCO World Heritage site.
Islands and Remote Havens
For a truly untouched experience, the Isles of Scilly offer St Agnes, a peaceful haven with white-sand beaches, largely overlooked by visitors who favor the larger islands of St Mary’s and Tresco. Bar Beach, connecting St Agnes to Gugh, is a notable feature, though tide times are important for access.
Northumberland's Bamburgh, with its expansive beach and iconic castle, offers a cinematic backdrop and ample space, rarely feeling overcrowded. The castle itself has been featured in films, adding to its allure.
Scotland's Isle of Gigha, a small island in the Inner Hebrides, provides remote and peaceful scenery. With a population of just 187, it is accessible by ferry and features a community-owned wind farm and arable land, making it a unique, self-sustaining destination.
