Pabst Blue Ribbon Seeks Return of Stolen Beer Truck and 40,000 Pounds of Product

Pabst Blue Ribbon is appealing for help in locating a stolen truck and its cargo of approximately 40,000 pounds of beer, valued at around $70,000. The beverage brand took to social media to address the disappearance, expressing understanding of the temptation to possess such a large quantity of its product but urging its return through "the honorable way."

The company has set an unusual deadline of 18 days and 44 minutes for the truck to be returned with no questions asked, and has offered a reward for information leading to its recovery, though the amount has not been specified. Pabst Blue Ribbon later issued a statement to clarify that the incident was not a marketing stunt, emphasizing the reality of the situation and encouraging anyone with information to send a direct message.

Montclair, California police are investigating two cargo thefts reported on August 17, which they believe may be connected to the missing Pabst Blue Ribbon shipment. The first incident involved a shipment valued at approximately $45,000 destined for Tucson, Arizona, which disappeared after being picked up for delivery around 10 a.m. local time. About an hour later, police reported that a company posing as a subcontractor used fraudulent paperwork to pick up roughly $25,000 worth of Anheuser-Busch and Pabst Blue Ribbon products.

Investigators noted discrepancies in the trucking company information, driver, and vehicles associated with these pickups, suggesting a potential fraudulent cargo-theft operation. No suspects have been publicly identified, and police have released limited details regarding the method of theft or the current whereabouts of the stolen beer.

The social media posts from Pabst Blue Ribbon generated numerous comments, with users making lighthearted remarks about the sheer volume of beer. The brand's playful tone contrasted with the seriousness of the ongoing police investigation.

Authorities are asking anyone with information about the thefts, vehicles, driver, delivery company, or the missing cargo to contact the Montclair Police Department at 909-621-4771.