Oreo has unveiled a new lineup of three limited-edition cookies, including a flavor inspired by chicken and waffles, as part of its "Twist, Lick, Vote" campaign. This initiative allows consumers to vote for their favorite of the new flavors, with the winning variety slated for a return in 2027. The voting period runs from August 17 to October 12 on the Oreo website, and a winner will be announced on October 13.
Fans who cast a vote are entered for a chance to win a year's supply of original Oreo cookies. The three new flavors are Banana Pudding, Deep Fried Oreo, and Chicken & Waffles.
The Banana Pudding Oreo features layers of banana and vanilla pudding sandwiched between vanilla wafers. The Deep Fried Oreo cookie is designed to mimic the taste of fried dough, layered with dark chocolate and fried dough-flavored crème. The Chicken & Waffles Oreo incorporates a waffle texture and a dual-layer crème with notes of fried chicken and maple syrup, inspired by the classic Southern dish.
Oreo's Vice President, Matt Foley, stated in a press release that the company aims to elevate its relationship with consumers from a simple product release to a dynamic conversation. By presenting three distinct flavors simultaneously, Oreo is empowering its community to directly influence the future of its product offerings.
These new flavors are currently available for presale on Oreo's website and TikTok shop. Nationwide in-store sales are scheduled to begin on August 24, while supplies last. Mixed reactions have surfaced on social media regarding the unconventional flavors, particularly the Chicken & Waffles variety. Some users expressed immediate intent to try it, while others humorously threatened legal action should it win. The Deep Fried Oreo also garnered positive mentions, with one user recalling enjoying a similar flavor at a fair.