Oprah Winfrey became an investor in Dr. Barbara Sturm skincare after experiencing the products herself, she shared in a 2023 TikTok video. The media mogul is a noted fan of the brand, along with actress Katie Holmes, who has spoken about using Sturm's products.
Winfrey's enthusiasm for the brand led her to contact Dr. Sturm directly to express her desire to invest. "I love the products so much," Winfrey stated. She has publicly highlighted the Dr. Barbara Sturm Hyaluronic Serum Duo as a personal favorite, listing it among her go-to items on the brand's website. The serum is currently part of a significant discount during Nordstrom's Anniversary Sale, offering over $200 off.
Holmes, in an interview with InStyle, mentioned her use of the hyaluronic serum and other Sturm best-sellers. The product is formulated with hyaluronic acid molecules of varying weights to provide both immediate and long-term hydration. It is clinically proven to slow skin aging and is described by Sturm as a foundational element of any skincare regimen.
The brand has garnered a following among celebrities, with Bella Hadid previously crediting Dr. Sturm with transforming her skin. Winfrey also extended her appreciation for the products by gifting the Glow Drops, another popular item, to friends for Christmas, comparing the excitement to receiving luxury handbags.
The Glow Drops are designed to enhance radiance and combat tired-looking skin, utilizing ingredients such as polygonum bistorta root, wild rose extract, and purslane, in addition to hyaluronic acid. While the Glow Drops are not part of the current sale, other Dr. Barbara Sturm skincare sets are available at discounted prices during Nordstrom's Anniversary Sale. The sale is scheduled to conclude in early August.