As the 2026 NFL season begins, the historic rivalry between the New York Giants and the Dallas Cowboys is set to take center stage on "Sunday Night Football." The highly anticipated Week 1 matchup is accompanied by significant promotional offers from various sportsbooks and prediction markets, potentially totaling up to $4,000 in value for new users.

The Giants are reportedly back to full health, with key players like Jaxson Dart, Cam Skattebo, and Malik Nabers expected to be on the field. Meanwhile, the Cowboys are recognized for their potent offense, but questions linger about their defense's ability to perform after missing the playoffs for two consecutive seasons.

Several major betting platforms are rolling out special offers for the game:

  • Bet365 is offering new customers the chance to bet $10 and receive $365 in bonus bets, win or lose. The international sportsbook is noted for its extensive prop markets and same-game parlay options. This offer is not eligible in IL, TN, and WV.
  • Fanatics Sportsbook provides an offer where new users can bet $20 and receive $350 in FanCash. This promotion requires opting into the offer and placing a wager within seven days of account opening. FanCash issued through this promotion expires within 24 hours of issuance.
  • BetMGM is presenting one of the highest-valued offers, with a first bet of up to $1,500 reimbursed in bonus bets if the initial wager loses. The sports bonus remains active for seven days and can be used on any market. This offer has specific eligibility requirements and is not available in MS, NY, NV, ON, PR, MI, NJ, PA, or WV.
  • FanDuel is providing $350 in bonus bets for the NFC East showdown. New users must make a minimum $5 wager after a $5 initial deposit to receive bonus bets, which expire seven days after receipt.
  • DraftKings allows new customers to bet $5 and instantly receive $200 in bonus bets. This offer requires a $5+ first-time bet, and the bonus is issued as non-withdrawable bonus bets over 21 days.
  • theScore Bet matches BetMGM's offer with a bet reset of up to $1,000 in bonus bets. New users must sign up with a specific promo code and place an eligible wager.

Prediction market platforms are also offering incentives:

  • Kalshi allows users to trade on "Sunday Night Football" and offers a $25 bonus when a new user trades $25. This offer is for new users only and has specific terms and conditions, not being available in AZ, IL, MA, MD, MI, MT, NV, OH, and WA.
  • Polymarket provides a $50 trading bonus after a qualifying deposit of $10 for new users who make at least one real-money trade. The platform has age and jurisdictional restrictions.
  • FanDuel Predicts offers $100 in bonus when a user trades $1 for five consecutive days. This offer is for new users who meet certain eligibility requirements and is valid in specific states.

These promotions provide new bettors and traders with substantial opportunities to engage with the NFL season opener.