New York State cannabis regulators have reported significant increases in cannabis sales coinciding with the New York Knicks' recent championship playoff run and during FIFA's World Cup games. Data from the Office of Cannabis Management indicates that sales of cannabis products rose during 15 out of 19 major sports playoff games when compared to average daily sales for the year. In five instances, these sales increases exceeded 10%.
The most substantial surge occurred during the Knicks' championship parade on June 18, when cannabis sales reportedly jumped by 30%. Chris Kuilan, owner of Stoops NYC, a dispensary in Manhattan's Flatiron District, noted a 20% increase in sales on game days, with customers purchasing gummies, pre-rolls, and drinks in anticipation of the games.
During the Knicks' playoff series, specific games saw notable sales boosts. Cannabis sales climbed 11% for the Knicks' first home playoff game against the Atlanta Hawks on April 18. A 95% increase was recorded for Game 2 on April 20, though this date also coincided with the unofficial 4/20 cannabis holiday. Sales also rose 14% for a home game against the Cleveland Cavaliers on May 21 and 12% for a game against the Spurs on June 3. The Knicks' only loss in the Finals series, Game 3 on June 8, saw a 19% increase in marijuana sales.
Similar trends were observed during the World Cup soccer tournament. Cannabis sales increased during the tournament's local quarterfinals, semifinals, and championship match. For example, weed sales grew 10% during the Spain vs. Belgium quarterfinals on July 10. During the championship game between Spain and Argentina on July 19, sales increased by 18%.
