Meghan Markle's lifestyle brand, As Ever, is releasing a new sparkling wine product, marking what the company describes as "a new chapter to celebrate." The Reserve Brut, crafted in the traditional Méthode Champenoise and sourced from Napa Valley, is set to be available on As Ever's website on Thursday.
As Ever stated that the sparkling wine was "made for gathering, toasting and savoring life's beautiful moments." This launch follows a successful debut of other As Ever products, including raspberry jam, herbal teas, wildflower honey, and cookie mix, when the brand first launched in April 2025. The brand's first wine, a 2023 Napa Valley Rosé released in July 2025, sold out in under an hour. It has since expanded its offerings with a 2024 Marlborough Sauvignon Blanc and a 2021 Vintage Napa Valley Brut.
Markle, alongside Prince Harry and their children, Prince Archie and Princess Lilibet, returned to the UK last week for what is described as an "extended period." The family reportedly flew privately from California, landing at Birmingham Airport. Page Six previously reported that the Sussexes' return to England is motivated by a desire to be closer to King Charles III, who is undergoing cancer treatment, and to foster family relationships for their children.
The couple, who stepped back from royal duties six years ago, plan to continue their business ventures while residing in the UK in a "non-royal residence." They have been reportedly looking for properties in the Cotswolds, an area near King Charles III's Highgrove House. Their children have also been enrolled in a local preparatory school.
Previously, As Ever partnered with Netflix for Markle's lifestyle series, "With Love, Meghan." However, the streaming service ended its partnership with the brand in January 2026, after the show was canceled following two seasons and a holiday special. A source indicated that the partnership's continuation didn't make sense without the show, while Markle's representative asserted that the brand was positioned for "meaningful and rapid growth" and was "ready to stand on its own."