Mark Wright and Michelle Keegan, a prominent celebrity couple known for their joint ventures and public presence, are reportedly disentangling their business interests. The pair, both 39, who married over a decade ago, have increasingly tailored their social media presence towards their individual personal brands, leading to a noticeable decrease in their joint appearances online.
Sources close to the couple indicate a quiet shift away from professional collaboration. Their joint fitness clothing brand, Aytee7, launched in 2022, has reportedly been closed down. This venture, which offered premium gym wear exclusively through online retailer Very, was their first formal business collaboration. The couple, along with family members, had promoted the brand through campaigns and a joint appearance at the Trafford Centre in 2024. While the brand has ceased operations, their company MYSA Active remains active, according to Companies House.
Their shared family account, 'wrightyhome', which documented their home life, has also become inactive, with Keegan not featuring on it since 2023. Wright has also not featured prominently on Keegan's individual Instagram account since January, when she shared family photos from a holiday. Previously, the couple had presented a united front, participating in joint interviews, walking red carpets together, and sharing their lives with a combined social media following of 9.3 million.
Despite the dissolution of Aytee7, Keegan has continued to maintain her professional connections. She remains associated with Very, offering her own clothing line under her name. Furthermore, she continues to operate her swimwear line, Orfila Bee, established in 2020 with her business partner Rachael Antal. Keegan has leveraged her substantial social media following to promote Orfila Bee and other brand endorsements, reportedly earning six figures from recent collaborations with brands such as Rituals, Vinted, Marks and Spencer, and Estée Lauder. Financial filings for her firm, Rosia Promotions, show a healthy balance sheet with over £5 million in the bank.
Wright, meanwhile, hosts a weekend radio show with Olly Murs on Heart Radio and serves as an ambassador for Marks and Spencer, Husqvarna, and Foresight Sports. While he previously relocated to Los Angeles for two years to present the entertainment show 'Extra', he returned to the UK to be closer to Keegan. His television work includes the BBC daytime series 'Clean It, Fix It', which has been renewed. He also appeared on 'Celebrity Bake Off' in 2024. Wright's previous television projects include a short-lived family adventure series on the BBC in 2023, 'A Wright Family Holiday', which faced criticism.
Sources suggest that despite opportunities for a joint reality television show, similar to other high-profile families, the couple has declined such offers. Keegan's career has seen significant growth, with leading roles in major productions like Netflix's 'Fool Me Once' and ITV's upcoming crime drama 'The Blame'. This career trajectory appears to be a driving factor in the shift towards individual professional focus. While sources emphasize that the couple remains in love and there are no marital issues, Keegan has recently taken several trips without Wright, including to Majorca and London.
The separation of their business ventures marks a departure from the public image they once cultivated, drawing comparisons to other celebrity couples who have navigated evolving professional and personal lives.